The Glitch

What: Trailer • Role: Composer • Where: Twitch.tv

Via bleedingcool.com

The Glitch is an integrated galaxy of brand-customised playable worlds distributed in Fortnite, and promoted by Twitch streamers. The game was created by Look North World–the studio of Alexander Seropian, co-creator of Halo–and represents a new era for the way brands can market meaningfully in the gaming space. As the inaugural brand partners taking up residence in The Glitch, Domino's and Peloton will be the first to have their own uniquely crafted in-game worlds reflecting their brand identity. Twitch and the Look North World teams have deliberately baked in player-brand interaction at every corner; for example, players can come across a fully modeled Domino's pizzeria. By engaging in a "pizza party," their health will be fully restored – allowing them to get back into the action and giving a powerful connection to the brand's product. In a world where in-game advertising is viewed more positively than ads in any other form of entertainment, The Glitch is a big next step in providing aligned brands meaningful access to a coveted and enthusiastic audience.

Have a listen to the full song! 👇👇👇